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New Product Management
发表时间:2016-04-12 14:19

作者:Crawford, C. Merle and Anthony DiBenedetto

目录

PART ONE: Overview and Opportunity Identification/SelectionChapter

1: The Strategic Elements of Product DevelopmentChapter

2: The New Products ProcessChapter

3: Opportunity Identification and Selection: Strategic Planning for New ProductsPART TWO: Concept GenerationChapter

4: Creativity and the Product ConceptChapter

5: Finding and Solving Customers’ ProblemsChapter

6: Analytical Attribute Approaches: Introduction and Perceptual MappingChapter

7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative TechniquesPART THREE:

Concept/Project EvaluationChapter

8: The Concept Evaluation SystemChapter

9: Concept TestingChapter

10: The Full ScreenChapter

11: Sales Forecasting and Financial AnalysisChapter

12: Product ProtocolPART FOUR: DevelopmentChapter

13: DesignChapter

14: Development Team ManagementChapter

15: Product Use TestingPART FIVE: LaunchChapter

16: Strategic Launch PlanningChapter

17: Implementation of the Strategic PlanChapter

18: Market TestingChapter

19: Launch ManagementChapter

20: Public Policy IssuesAPPENDIXESAppendix

A: Sources of Ideas Already GeneratedAppendix

B: Other Techniques of Concept GenerationAppendix

C: Small’s Ideation Stimulator ChecklistAppendix

D: The Marketing PlanAppendix

E: Guidelines for Evaluating a New Products Program

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